Truck Art Childfinder - Berger Paints

Cannes Lions x4, D&AD Pencils x3, Grands Prix x4 Dubai Lynx

To locate missing children in Pakistan, we collaborated with conceptual artist Samar Minallah Khan to use a medium that would go even into the most remote locations: trucks. Instead of the usual celebrity portraits found on the backs of a highly local form of art called “Truck Art,” portraits of missing children were painted with a helpline number. The trucks have traveled more than 50,000 km through all parts of the country, generated more than 3000 calls, and have provided leads that have recovered seven children as of now.

Truck on highway.jpg
Remote area.jpg
Row of trucks.jpg