The Bridal Uniform - UN Women

D&AD Pencil, 2x Cannes Lions, Glass Spike, Gold Dubai Lynx, Gold AdStars, Communication Arts Annual, Gold Cristals

To campaign against child marriages, we collaborated with the country's most famous fashion designer and created the world's first Bridal Uniform: a school uniform merged with a traditional Pakistani wedding gown. We then hijacked the nation's largest bridal fashion show to launch it in a guerrilla campaign.

BridalUniform_PrezBoard.jpg
BridalUni_Sketch.jpg
BridalUni_closeup.png
TheBridalUniform_sewing.jpg