UN Women - The Bridal Uniform
14th Most Effective Campaign in the World - WARC 2020, D&AD Pencil, 3 x Cannes Lions, Clio Silver
WARC Strategy Gold, Grand Prix Effie, Glass Spike, Glass Dubai Lynx, Communication Arts Advertising Annual
To campaign against child marriages, we collaborated with the country's most famous fashion designer - Ali Xeeshan - and created the world's first Bridal Uniform:
a school uniform merged with a traditional Pakistani wedding gown. We then hijacked the nation's largest bridal fashion show to launch it in a guerrilla campaign.
Role on campaign: Executive Creative Director, Art Director, Writer
Team on campaign:
Ali Xeeshan, Assam Khalid, Aamna Rahim, Hira Mohibullah, Maida Azmat, Huma Mobin, Faisal Durrani, Haseeb Akram, Moiz Khan, Jamayal Tanveer, Mian Aleem Ali, Eesha Khan, Tazeen Asaad, Ahmed Zafar, Fatima Ansari, Raza Shah, Abdullah Harris