Foundation for Fundamental Rights - Not A Bug Splat
2 x Gold Cannes Lions, United Nations DPI Award for Peace, D&AD Pencils x3, Gold Clio, Gold Effie
Gold Dubai Lynx, Silver One Show, Grand Prix Adstars, Published by the Tate UK
In military slang, Predator drone operators often refer to their victims as “bug splats,” since viewing humans through a grainy video image gives the sense of an insect being crushed.
To challenge this insensitivity as well as raise awareness of civilian casualties, we installed a massive 90x60 feet portrait facing up in the heavily bombed Khyber Pakhtunwa region of northern Pakistan,
where drone attacks occur regularly. Now, when viewed through a drone camera, what an operator sees on his screen is not an anonymous dot on the landscape, but an innocent child victim’s face.
Role on campaign: Executive Creative Director, Art Director, Writer
Team on campaign:
J R, Saks Afridi, Akash Goel, Assam Khalid, Aamir Allibhoy, Insiya Syed, Jamil Akhtar, Zeeshan Parwez, Aurangzeb Zafar, Faisal Durrani, Qasim Nagori