#NotABugSplat - Reprieve / Foundation for Fundamental Rights
2x Gold Cannes Lions, United Nations DPI Award for Peace, D&AD Pencil, Gold Clio, Gold Effie, Gold Dubai Lynx, Grand Prix Adstars, The Tate UK
In military slang, Predator drone operators often refer to their victims as “bug splats,” since viewing humans through a grainy video image gives the sense of an insect being crushed. To challenge this insensitivity as well as raise awareness of civilian casualties, we installed a massive 90x60 feet portrait facing up in the heavily bombed Khyber Pakhtunwa region of northern Pakistan, where drone attacks occur regularly. Now, when viewed through a drone camera, what an operator sees on his screen is not an anonymous dot on the landscape, but an innocent child victim’s face.