Experience

 

Jul 16 - Now
Regional Creative Director, Middle East & Pakistan
Impact BBDO Dubai
Rez currently leads a team of more than 40 very talented people, working on briefs that include markets in the Middle East, Pakistan and all the way to the Far East. This is across both traditional and digital media landscapes. Overseeing consistent growth, and winning more than 200 international awards, Rez has led his team to win Campaign Asia Agency of the Year, AdAsia Agency of the Year and the Cannes Lions Network of the Year 2017 and 2018 Awards. Leading creative services on almost the entire PepsiCo portfolio, Rez and his team have received the 2018 PepsiCo Global Performance With Purpose Award in Marketing & Brand-building for a campaign that made Pakistan the largest market by volume in the world for 7Up.

 

Aug 13 - Jul 16
Creative Director  
FP7 McCann Dubai
As part of the team that won the Most Effective Agency in the World Award at Effies Global 2016, Rez led as creative director on a diverse portfolio of well known brands that included MasterCard, Lipton, Coca Cola, Nestlé, Nivea, Emirates NBD Bank, and Sony. Working on both traditional and digital media, Rez oversaw stellar award wins for his clients, such as a Gold Midas for MasterCard on a campaign that is still running four years later.

 

Dec 10 - Jul 13
Chief Creative Officer
Saatchi & Saatchi Pakistan
Leading a 35-member creative department that was spread over two cities, Rez oversaw creative services not only on stellar global P&G brands such as Head & Shoulders, Pampers and Ariel; but also was in charge of the incredibly fast-paced, largest telco account in the country Mobilink/Veon. Producing more than 50 TV commercials a year at an insane speed, Rez has a record of brief-to-on-air TVC production in only 7 days. Under his leadership, Saatchi & Saatchi were the first agency in the country to ever be recognized at any international award show, being featured in Communication Arts.

 

Mar 10 - Dec 10
Creative Director
Grey Middle East
As creative director mainly on Pfizer and Visa, and contributing on several local brands, Rez worked with a very talented team over a short period of time before moving countries for family reasons.

 

Aug 08 - Mar 10
Creative Director
Goodby Silverstein Collaboratory San Francisco
With a formidable amount of experience in high tech, Rez worked on briefs for HP and Intel with some of the smartest creatives in the industry in one of the smartest agency collaboration spaces in the country.

 

Jan 00 - Aug 08
Associate Creative Director
Y&R San Francisco
Starting his career as a junior designer, Rez worked his way up to a Designer, then an Art Director, and then ACD where he was in charge of creative on a diverse group of main accounts: Adobe, ChevronTexaco Aviation, and SunMaid Raisins (which he particularly enjoyed describing as the account that Norman Rockwell contributed to). An expert on tech, Rez helped Adobe launch PDF software to businesses and designed the first major campaign for the product, which eventually catapulted it globally. Other accounts that Rez worked on and built TVCs for were 7UP, Dr Pepper, MGM Grand, and Clorox

 

 

Education

BFA, Academy of Art University, San Francisco
Leo Burnett Scholarship. Graduated Best In Class.

 

Etc

Board of Educators, Communication Design
Indus Valley School of Art & Architecture, Karachi

Senior Design Consultant, Citizens Archive of Pakistan
Organization to preserve culture, reform education, 
and promote peace in South Asia.

Instructor, Advertising Design
Academy of Art University, San Francisco

 

Personal
US Citizen