The World's First Billbed - Moltyfoam
An estimated half a million homeless people sleep on the streets in every metro city of Pakistan. Most of them are out of town laborers who work hard during the day performing intense physical labor and have nowhere to sleep during the night. Nowhere but pavements. We provided a solution to people sleeping outdoors. By using outdoor. We designed the world’s first BillBed – a billboard that converts into a bed at night. The BillBeds are being used extensively, and homeless laborers can now sleep better at night.
Bronze Cannes Lion / Grand Prix Dubai Lynx / Bronze Clio / Silver Spikes Asia