The Bridal Uniform - UN Women

D&AD Pencil, Bronze x2 Cannes Lions, Gold Dubai Lynx, Gold Cristals

To campaign against child marriages, we collaborated with the country's most famous fashion designer and created the world's first Bridal Uniform: a school uniform merged with a traditional Pakistani wedding gown. We then hijacked the nation's largest bridal fashion show to launch it in a guerrilla campaign.

BridalUniform_PrezBoard.jpg
BridalUni_Sketch.jpg
BridalUni_closeup.png
TheBridalUniform_sewing.jpg