Abba Ahmed's Priceless Journey - MasterCard
The 2015 Nigerian elections brought back memories of the long history of communal conflict between rival ethnic groups. However, the peaceful transfer of power after the elections prompted MasterCard to build on the positivity, and reinforce unity as a priceless possibility. Football being the one thing that unites all Nigerians, we asked champion footballer Kanu to select an underprivileged child - Abba Ahmed (from a rival ethinc group than Kanu's) as the winner of an online talent competition. Kanu then turned a regular movie outing into a priceless surprise for Abba, who made the historic journey from Nigeria's streets to the the world's biggest football stage.
Gold Midas / Bronze Dubai Lynx