#BeatMe - UN Women

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Almost 90% of Pakistani women suffer from some sort of abuse, while a bill recently proposed that men be allowed to “beat lightly” a woman. Compounding the issue, more than 42% of Pakistani women believe that they are weak. So UN Women decided to do the opposite of what was expected from a women’s rights campaign in Pakistan by building the first anti-domestic violence campaign in the world that INVITED men to beat women. But at things they were good at.